Social business: a changing work culture

27 gennaio 2014


Working with international business and organizations to co-design, implement and coach an effective “social business transformation”, at OpenKnowledge we are daily supporting the innovative disruption of collaborative technologies and cultures. Practically involved in internal as well external social business change management projects, OpenKnowledge acknowledges that the phenomenon of social business can only be analyzed, tested and improved by looking at current practices in companies. In this perspective, we experience a wide range of social business implementations and visions in clients biz practices. To add new findings in the social business adoption scenario, a recent research (both on desk and field) documents the different idea and the practice of social business in different organizations and biz cases. The study “present the findings from a study of projects that are in the early stages of adoption of Social Software in organizations. Using a qualitative research approach we examine real world cases of implementations of integrated Enterprise Collaboration Systems. 16 existing cases (desk research) and three new cases (field research) are analyzed and the findings are compared and aggregated. We apply the 8C Model as an analytical lens to guide the coding of the case data. The study’s results reveal the relations between the different concepts (features, components, collaboration scenarios) that can be identified in the cases. The findings show that the most popular usage scenarios of the software are not very “social” but support people in their daily joint work with a focus on getting the job done. The study also reveals possible beneficial factors for the adoption of Social Software such as improved personal information management, mobile devices and unified communication, and better workspace and presence awareness” (Schubert and Williams, 2013, “The Concept of Social Business: Oxymoron or Sign of a Changing Work Culture?”, 26th Bled eConference, eInnovations: Challenges and Impacts for Individuals, Organizations and Society).

Here the link to the study:$FILE/17_Schubert.pdf

Co-Founder & Chief Executive Officer

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