How can you create a memorable and effective customer-centric experience?
We support and lead the company activities focused on mapping customer journey, analyzing both innovative trends, and customers’/competitors’ behavior on digital channels (owned, earned, paid 6 employed media) in order to redesign omni-channel experiences. We use all the insights coming from big & social data to build and manage advanced engagement systems (social CRM). We define strategic pillars for the best digital positioning in order to set measurable KPIs and reach business goals, integrating them with proper governance and policy guidelines.
In order to involve customers in meaningful brand relationships, you have to design memorable omni-channel experiences.