Cosimo Accoto

Partner & VP Innovation

Partner & VP Innovation at OpenKnowledge, Cosimo supports organizations to envision and enable their digital and social business transformation (Philips, Luxottica, Eni, A2A, Vodafone, Autogrill, Zegna, Legrand). Working at international data and software firms (15+ years), Cosimo has a solid experience in digital analytics and big data. Lecturer in Digital Analytics & Big Data at IE University (Madrid), he collaborates to “Digital Markets” research (IMCA, University of Italian Switzerland) and to “BIT” (Business Information Technology) at SDA Bocconi and UCLA Schools of Management. Cosimo has published 4 books: “Social Mobile Marketing” (Egea, 2014): digital measurement in social era; “Social Business Toolkit” (Harvard Business Review, 2013): social business transformation; “Marca e Metriche nei Social Media” (USI, 2010): social media measurement; “Misurare le audience in internet” (FrancoAngeli, 2007): digital analytics methodologies and metrics. Formerly, Commercial Director (Confirmit & Kantar), Business Development Director (Jupiter MMXI > Comscore), Service Account (Agb > Nielsen Audience Measurement).

accoto

IDEAS

Big Data at Work

Analytics is everywhere and strongly embedded into our organizational daily lives. Until now, corporate analytics have involved structural and procession data to visualize, map and mine the hierarchical dynamics of companies and organizations. But Big Data can open new analytical opportunities. Big Data offer new opportunities to understand also the non-hierarchical dimensions of corporate communication, interaction and workflow.

BLOG / 9 September 2015

Social Data tipping point

I’ve long been a fan of Sandy Pentland’s work at the MIT media lab. Pentland is perhaps best known for…

BLOG / 29 May 2014

Big Data at Work

Analytics is everywhere and strongly embedded into our organizational daily lives. Until now, corporate analytics have involved structural and procession data to visualize, map and mine the hierarchical dynamics of companies and organizations. But Big Data can open new analytical opportunities. Big Data offer new opportunities to understand also the non-hierarchical dimensions of corporate communication, interaction and workflow. Todays, new data collection and computational tools enhance organizational and business analysts ability to bring together different data—datasets of different types and from different platforms or contexts.

BLOG / 30 November -0001

Big Data at Work

Analytics is everywhere and strongly embedded into our organizational daily lives. Until now, corporate analytics have involved structural and procession data to visualize, map and mine the hierarchical dynamics of companies and organizations. But Big Data can open new analytical opportunities. Big Data offer new opportunities to understand also the non-hierarchical dimensions of corporate communication, interaction and workflow.

BLOG / 30 November -0001