Books Research & Publications / March 2015
" Italians do it better "
Graduated in Marketing and Business Strategy at the University of Modena & Reggio Emilia and in Digital Marketing at the Institute of Direct and Digital Marketing (London), Alberto has also studied and worked in Paris. Tech Editor for Ninja Marketing, as Senior Consultant in OpenKnowledge he is involved in national and international projects related to digital marketing and open innovation. Together with Francesco Gavatorta, Alberto is Co-Thinker of HyperContent Lab, think tank that studies the present and future of storytelling and content marketing. He wrotes for top italian magazines like Harvard Business Review, L’Impresa, MarkUp and he is co-author of Digital Content Marketing (Anteprima Edizioni, 2013 | Il Sole 24 Ore, 2015), Content Evolution (FrancoAngeli, 2015) and Giochi da Prendere sul Serio (FrancoAngeli, 2015). He also collaborates with FrancoAngeli as Director for “Professioni Digitali” book series and he teaches at the University of Parma, Il Sole 24 Ore Business School and Ninja Academy.
Books Research & Publications / February 2013