Value and enterprise social networking

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30 gennaio 2015

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Value and enterprise social networking

One of the keystone value claims for implementing an Enterprise Social Networking (ESN) platform like Yammer, Jive or IBM Connect is facilitating horizontal communication paths across the enterprise. Traditional organisational hierarchies have proven to be poorly suited to sharing information and knowledge sideways, as designed communication pathways at the base of the hierarchy would have information move vertically upward before moving across and then downward to its waiting audience. A lot can happen to an intended message as it makes this tortuous path, often resulting in a poor communication result.

But what about “Diagonal Communication”? By this we mean communication paths that connect leaders of business units to non-leaders of other business units and visa versa, as shown by the dashed diagonal pathways below.

A natural response would suggest a potential undermining of the leaders’ authority i.e. if I as business leader, were found to be communicating directly with a staff member of another business unit, would this be disrespecting that member’s own business unit leader? Likewise, if as a non-leader, I seek to communicate directly with a leader of another business unit; am I disrespecting my own business unit leader by not involving them in the communication? It is this reticence that no doubt hinders this style of communication in traditional hierarchical organisations; arguably at some cost to the organisation.

Read more at http://blog.optimice.com.au/?p=527